. SEO Search Engine Optimization

. Axandra's IBP

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. www.axandra.com You probably know that inbound links to Discover the linking structure of your competitors your web site are very important if you want to get high rankings on Google, Yahoo or other major search engines. If you want to get high rankings for a special search term then you have to optimize a web page for that search term. In addition, you have to get many links from other web sites that point to the optimized web page. 50 links can be better than 500 links A web page with 50 inbound links can have better rankings than a web page with 500 inbound links. In addition to the number of links, the quality of the links is also important. Links from related web sites that contain the targeted keyword are better than general links from unrelated sites. There are many other factors that influence the quality of a link. Analyze the linking structure of your competitors If your web page cannot be found in the top 10 results for your keyword, then you should analyze the linking structure of the top ranked web pages: How many inbound links do the other web pages have? Are the other pages linked from .gov and .edu domains? Which web pages exactly link to your site and which web pages link to the top ranked pages? Are these pages different? What do you have to change? You should also analyze the web pages that link to the top ranked pages: Do these pages use the keyword in the links? Do these pages use the keyword in their file names? Do these pages use the keyword in their document titles? Do these pages use the keyword in their body text? Which other keywords are used in the web pages that link to the top ranked pages?